What is the peripheral route to persuasion

18 which route central or peripheral of persuasion is more effective?Petty and cacioppo (1981) suggested that there are two different.The peripheral route to persuasion involves the use of mental shortcuts such as a belief that 'experts statement can be trusted', or the idea that, if it makes me feel good, i am in favor of it.In a speaker this would be things like the attractiveness, perceived authority, or superficial charm of the speaker instead of the quality or.16 what has to happen for a message to be successful along the central route?

Persuasion occurs when one's attitudes, beliefs, or decisions.Thus, attitudes formed or changed via the central route are likely to be stronger and more consequential than the same attitudes formed or changed via the peripheral route.This model proposes that persuasion happens through two routes:In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change.Compare central route to persuasion.

The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central route to persuasion occurs when a person is persuaded by the actual argument about the merits of the product or idea.Let's look at another example of the peripheral route to persuasion.