What is cognitive dissonance theory in mass communication

Cognitive dissonance theory in communication.Different mass communication theories are the main stream subjects of this era and researchers of mass commounication research work is doing in this field.Interactionist theories view social life as a.People tend to seek consistency in their attitudes and perceptions, so this conflict causes feelings of unease or discomfort.This is the feeling of discomfort from two conflicting thoughts, it may increase or.

Happy and not dissonant)
17.What is cognitive dissonance theory of communication?The term cognitive dissonance is used to describe the mental discomfort that results from holding two conflicting beliefs, values, or attitudes.Because the dissonance is aversive, the individuals try to reduce it by changing one or the other beliefs.Structural and functional theories believe that social structures are real and function in ways that can be observed objectively;

people who are selling products want their buyers to be cognitively sound in their decisions.Dissonance arises everyday through interactions with other people and.Mass media only reports some aspects of reality while filtering out others.This inconsistency between what people believe and how they behave.First, the presence of dissonance will cause a person to try to eliminate it and achieve consonance.